Never has a generation been so ready to explore kink and BDSM, as illustrated by its presence in mainstream culture and media. All you have to do is drop these four little letters "BDSM" into a google news search to know just how hot the subject is.
Sure 50 shades clumsily started the public discussion, but "tOuch" takes it to the next level.
According to Psychology Today, 35.8% of sexually active people (42.2% of men, 32.3% of women) said they had been involved in BDSM within the last year.
In a #MeToo era, consent and clearly understanding individual sexualities have never been so important.
Smart sex sells.